Our Story

Hello there! I'm Natalie Hedrick, the proud owner of Card and Cloth. Fort Smith, Arkansas, is not just my hometown; it's where I found love and married my amazing husband, Chris, a fellow Fort Smith native. Together, we share our lives with our two fur babies, Tyson and Hopper, and extend our care to a delightful kitty colony outdoors. As Aunt Nat Nat and Uncle Chris, we take joy in being part of the lives of our four incredible nieces and nephews—Blue and Eleanor in New Orleans, Louisiana, and Kameron and Luke here in Fort Smith.

From a young age, my passion for fashion ignited a dream to own a clothing boutique. Whether playing dress-up or styling photoshoots with friends, the allure of the fashion industry only deepened with time. In pursuit of this dream, I ventured to Charlotte, North Carolina, attending The Art Institute. There, I earned my Bachelors in Fashion Marketing and Management, gaining valuable experience, including a memorable stint studying abroad in Milan, Italy. Subsequently, I explored the fast-paced fashion scene in Los Angeles, California, before finding my way back home to embark on a beautiful life with Chris.

In 2013, I realized my dream with the opening of my first women’s boutique, Hanger Management. After five rewarding years in the community, I joined forces with a fellow small business to broaden our product offerings. Thus, Card and Cloth was born in March 2018, a "one-stop shop" providing an array of products and services. In October 2023, I became the sole owner, continuing the journey of offering quality clothing for all sizes and ages, along with personalized gifts and unique pieces.

Today, our goal at Card and Cloth remains unwavering: to bring you quality clothing pieces spanning extra small to plus size, catering to all ages and body types. We aspire to enhance your shopping experience, both in-store and online, filling your homes with C+C goodies. Your support has fueled our success, and we are committed to delivering outstanding customer service to our local patrons. Thank you for being a part of our journey, and we look forward to continued growth with your support!

Customer service is our top priority, so please feel free to contact us with any questions or concerns. It is our philosophy to treat every customer like family. Need style advice or recommendations? Text us at 479-522-0512


We LOVE Instagram – Follow along @CardandClothShop for new arrivals, sales, in-store exclusives + try on sessions!  


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