Our Story

Card + Cloth is a women’s lifestyle boutique that specializes in high quality and affordable pieces for your everyday life. Our storefront opened in March of 2018, located in GreenPointe Shopping Center in Fort Smith, Arkansas. We offer in store exclusives including unique home decor, an endless array of gifts, custom stationery along with our hand selected apparel ranging in size from XS to 3XL. After selling + shipping off our Instagram for over a year, we quickly decided that it was time to take Card + Cloth online. In August of 2019, cardandclothshop.com launched. 


Card + Cloth is owned by business partners, Kaci Collins and Natalie Hedrick. Kaci and Natalie both previously owned their own local shops in Fort Smith before beginning this new venture together. 


Kaci is a Greenwood native and married her best friend & husband, Jake. Kaci is a 2012 University of Arkansas – Fort Smith graduate. She’s very involved in her community and loves shopping + supporting local. Kaci is passionate about her family, friends, traveling, her doodle named Beau, and her son Crew.


Natalie and her husband, Chris, are both Fort Smith natives and highly involved in their community. Natalie is a graduate from The Art Institute of Charlotte, North Carolina with a Bachelors in Fashion Marketing and Management. After years of living on the coast, Natalie found her way back home. They are proud parents to two cats, Tyson and Hopper and enjoy spending time with family and friends. 


In January of 2018, Kaci and Natalie met and shared business advice and daily challenges as they often did. Kaci, owner of Paperwerk, a boutique specializing in custom stationery, invitations and gifts & Natalie, owner of Hanger Management, a women’s clothing and accessory boutique shared insights from the past holiday season. During this conversation, the two jokingly mentioned joining forces to help cut the stress and weight of owning a business alone. A few days passed and the two couldn’t help but look further into this new, exciting adventure. After many conversations, Kaci and Natalie decided to go with their gut and run with the idea. Only two months later, the doors opened to Card + Cloth. 


Customer service is our top priority, so please feel free to contact us with any questions or concerns. It is our philosophy to treat every customer like family. Need style advice or recommendations? Email us at cardandclothhq@icloud.com!


We LOVE Instagram – Follow along @CardandClothShop for new arrivals, sales, in-store exclusives + try on sessions!  


Thanks for stopping by!

Kaci + Natalie